04 Apr 5 things you should ask yourself about your brand
If you already have your own business or you are planning to start a new one, there are 5 main questions that every entrepreneur should ask himself about his brand. These are going to help you know if you are taking the right path and determine how can you improve what you are already doing.
WHY do you want this brand?
According to our CEO, José Portals, the most important thing when thinking about developing a new business is to ask yourself if you will do that for free. If the answer is yes that means that you are really passionate about what you are doing, so you will always have the motivation to keep going even when facing hard times.
For WHOM your brand is made?
Every product or services is made for a specific kind of people, and those are the ones we call target. In order to deliver your message to that people, it is important to take the time to learn about them. What do they like? Where do they are? What do they buy? Just in that way you can make clever decisions about how to let them know that you are offering something they might be interested in.
WHERE do you want your brand to be?
Here we are talking about positioning. Where in the mind of the consumer you want to be and what are you willing to do to achieve that? It doesn’t matter how big are your aspirations, the most important thing is that you are ready to go over your own goals and believe that you can do it.
HOW much are you willing to invest now?
You not only need money to start your own business, but you need time and effort to invest to. If you want to see a real growth you must be consistent and give all your attention to your brand, especially if you are starting.
There is a wrong idea about that having your own business means having as much free time as you want, but having your own business is a big responsibility. Instead of that you must be willing to put so much more of you than ever before. Only that way you can lead your business to success.
WHEN do you want your brand to start growing?
You must organize your goals, set deadlines to yourself and put together a complete plan to create tasks according to what you aspire. This is going to help you measure your achievements and determine what things require more attention in order to accomplish your goals by the date you have set.
If you need help to develop some aspects of your brand such as branding, finance or legal advice you must look for experts. This way you can be sure that you are going in the right direction.
Do you have all that answers to these questions? Well we have one more for you: